 |
Waaark
website
Jimmy Raheriarisoa, art director
Samuel Burrows/Baptistan Lanvier, writers
Antoine Wodniack, developer
Waaark (Marseille, France, project design and development/client
Communication Arts
Interactive Annual 23 | Interactive Annual 2017
pgs 104-105
|
Ultra-simple geometric/isomemetric graphics implemented in a really playful way. Type is very reserved and used in a limited manner, allowing the color comfortable palette and imagery do most of the work. I especially like where an organizational hierarchy is created by using small off-color type and a large letter form in the background to unify a page. Really clean, and I could see this as widely appealing to most people, so it seems quite appropriate that it was created for a company who wants to appeal to a variety of consumers.