Waaark website Jimmy Raheriarisoa, art director Samuel Burrows/Baptistan Lanvier, writers Antoine Wodniack, developer Waaark (Marseille, France, project design and development/client Communication Arts Interactive Annual 23 | Interactive Annual 2017 pgs 104-105 Ultra-simple geometric/isomemetric graphics implemented in a really playful way. Type is very reserved and used in a limited manner, allowing the color comfortable palette and imagery do most of the work. I especially like where an organizational hierarchy is created by using small off-color type and a large letter form in the background to unify a page. Really clean, and I could see this as widely appealing to most people, so it seems quite appropriate that it was created for a company who wants to appeal to a variety of consumers.
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